April 2021 - February 2025
Lead Product Designer
I played a key role in designing and engineering digital solutions for connected vehicle mobility. Collaborating closely with developers and data scientists, I contributed to the development of intuitive and data-driven products that enhance fleet management, vehicle tracking, and user experience.
I developed internal tools to streamline workflows and facilitate decision-making before full implementation.
April 2016 - 2021
Conversational / Product / UX Designer
Global IT services and software development consultancy, where I've doing tasks and responsibilities for transforming and optimising online business models in an agile way.
🗺️ Discover and frame the initial situacion, by debriefing, mapping systems and aligning stakeholders in the same page.
🤙 Encouraging product team participation about research and design activities by conducting in-house and remote workshops.
🏗️ Create wireframe and low/high prototyping to conduct remote and in-person usability testing.
🎨 Establish and help to maintain a consistent visual design.
📣 Designing natural and conversational flows.
💪 Aligning brand values to brand Personality and Tone for virtual assitants.
🚜 Standardize and automate actions and activities DesignOps, creating a consistent internal design culture.
Working for top-tier companies as: Meliá Hotels, Acciona, Siemens, Mapfre, Alter Tech., Securitas Direct, Liberbank, Orange, Ministerio de Educación (INTEF), Junta de Andalucía, ... and more.
Jul 2014 - Dec 2015
Interaction / UI Designer
I worked as an independent professional in a design studio focused on user experience and interaction. We tackled different projects with multi-faced professionals for design and development services.
Spotahome
As a User Experience and UI Designer on a redesign with a mobile-first approach for a mid to long-term online booking platform for home rentals. Framing in the following tasks:
🔎 Researching and continuous delivering content audit, competitors analysis, user flows, qualitative and quantitative research, and data-driven tools.
📣 Encouraging product team participation in research and design activities by conducting in-house and remote workshops and testing.
🏗️ Create wireframe and low/high prototyping to conduct remote and in-person usability testing.
🎨 Established and helped maintain a consistent and visual design following the style guidelines and optimizing the icon font.
Lexvisors
As Interaction Designer in an online marketplace for legal services.
🏗️ Develop wireframes and collaborate with team members to iterate on solutions for specific issues.
🎨 Established and helped maintain a consistent visual design in the marketplace.
Material Fest
🏔️ Involved as organizer and Visual Designer in a one-day event about Material Design and Android Development.
💪 🎨 Define and develop the brand guidelines in merchandising and digital communications pieces.
Fontown
Interaction Designer and Researcher for a new testing font tool.
🏗️ Researching and delivering wireframe, online surveys, competitors analysis and prioritize tasks.
🎨 Implement brand style guide.
Oct 2006 - Nov 2013
Visual & Brand designer
Focused on going through the problems and needs of local business brands, and providing as a contrator, design services for advertising and marketing agencies.
🍬 From concept to deliver digital design through landing pages, mailing, banners or marketing online campaigns.
🛠️ Custom CMS (Drupal, Wordpress or Prestashop).
🎨 Develop brand identity and design strategy, integrating business goals into the design concepts.
Catch up? hi at pablosacaluga.com
